Publications & Research

New Reports
White Papers
Past Reports

The Institute’s mission includes research to benefit the field of outdoor drama. We have conducted national attendance surveys since 1965, and the surveys have expanded to include information such as operating budgets, ticket sales and detailed marketing budgets. The data is aggregated by a professional statistician and organized by type of theatre as well as in an overview of the entire industry.

Additional research includes surveys of audiences, white papers on best practices in outdoor theatre, and research conducted for groups of member theatres about issues of concern to them.

Public Reports

2012 Final Attendance Report

Member Only Reports

This content is only available to Institute of Outdoor Drama members and Registered Guests.
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Shakespeare Facilities Survey, Ownership & Costs (January 2013)

2012 Comprehensive Attendance Report

2012 Attendance: History Drama Detail

2012 Attendance: Shakespeare Festival Detail

2012 Attendance: Religious Drama Detail

2012 Attendance: Variety Theatre Detail

2012 Audience Survey Results (ppt format)

IOD White Papers address different aspects of theatre management and best practices for outdoor dramas. Members who may be interested in contributing to this series should contact the IOD office at 252-328-2467.

This content is only available to Institute of Outdoor Drama members and Registered Guests.
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Maximizing Ticket Revenue

Creating a Special Events Revenue Center

Sustainable Practices in Outdoor Dramas

Corporate Sponsorship and Naming Rights